Website Launcher Calculator
Apenas estimativas. Não é aconselhamento financeiro, fiscal ou jurídico. Taxas e regras mudam — confira fontes oficiais.
Fee defaults reviewed: · Share links keep your inputs — bookmark or send to a friend.
Estimate what it costs to launch and run a website, how traffic turns into revenue, and when you might recover your launch investment. All figures are planning estimates — not guarantees.
Quick scenarios
Entradas
One-time launch costs
Imprint/privacy drafting, lawyer review, cookie banner tool setup — budget, not a fee schedule.
Monthly operating costs
Marketing (monthly)
Traffic & monetization
Share of visitors who buy, subscribe, or convert.
AOV for one-off sales, or first-month ARPU for subscriptions.
Payment fees, COGS, app-store cut, fulfillment — % of revenue.
Rough uplift for repeat buys or expansion — educational, not full LTV.
Monthly net (after tax reserve)
R$ 1.874,06
Total launch (with contingency): R$ 4.361,50
Insight
~2,3 months to recover launch. Contribution after variable costs: R$ 3.123,75/mo.
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Scenario A
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Scenario B
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Total launch (with contingency)
Formulas used (simplified)
- Launch = domain + design + development + legal setup + assets + other
- Launch with contingency = launch × (1 + contingency %)
- Monthly burn = ops fixed + marketing
- Conversions = visitors × (conversion % / 100)
- Gross revenue = conversions × revenue per conversion
- Variable costs = gross revenue × variable %
- Operating profit = gross − variable − monthly burn
- Monthly net = operating profit − tax reserve on positive profit
- Payback months = launch with contingency ÷ monthly net (if net > 0)
- Break-even visitors ≈ monthly burn ÷ contribution per visitor