TikTok Profit Calculator

Apenas estimativas. Não é aconselhamento financeiro, fiscal ou jurídico. Taxas e regras mudam — confira fontes oficiais.

Fee defaults reviewed: 2026-09-01 · Share links keep your inputs — bookmark or send to a friend.

Project realistic TikTok income from Creator Rewards (formerly Creativity Program): RPM × qualified views, LIVE gifts, brand deals and Shop GMV — then subtract costs and a tax reserve. Every field is editable.

Quick scenarios

Entradas

Revenue

Monthly video views

Total views across your videos in a typical month.

Qualified views share (%)

Creator Rewards RPM ($ per 1,000 qualified views)

Formerly Creativity Program. Highly variable by region. Paste the effective rate from your TikTok Rewards dashboard — not a viral blog number.

TikTok Creator Rewards

LIVE gifts ($/mo)

Brand deals & sponsorships ($/mo)

Other income ($/mo)

TikTok Shop GMV attributed to you ($/mo)

Sales volume from your affiliate links / shoppable content.

Example commission (your deal) (%)

Not an official TikTok platform fee — set by the seller/campaign (often ~5–30%+). Enter the rate you actually earn.

Costs & tax

Operating costs ($/mo)

Editing, boosts, freelancers, tools, props…

Equipment amortized ($/mo)

Tax reserve (%)

Lucro líquido · Mensal

R$ 735,00

Anual: R$ 8.820,00

Insight

Shop affiliate ≈ 26% of revenue; creativity/rewards ≈ 21%. Qualified views: 300.000.

Profit margin64.5%

Creator Rewards revenueR$ 240,00

Shop commissionR$ 300,00

Total revenueR$ 1.140,00

Net profitR$ 735,00

Compare scenarios

Scenario A

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Scenario B

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Detalhamento

Creator Rewards (RPM × qualified/1000)R$ 240,00

LIVE giftsR$ 150,00

Brand dealsR$ 400,00

TikTok Shop commissionR$ 300,00

Other incomeR$ 50,00

Operating costsR$ 120,00

Equipment (amortized)R$ 40,00

Tax reserveR$ 245,00

Formulas used

Qualified views = monthly views × (qualified share % / 100)
Creator Rewards revenue = (qualified views ÷ 1,000) × RPM
Shop commission = Shop GMV × commission %
Total revenue = Creator Rewards + LIVE + brand deals + shop + other
Net = total revenue − costs − tax reserve on positive profit

FAQ

Why is TikTok RPM so different from YouTube?

TikTok rewards programs use different eligibility rules and often lower RPMs. Always paste the effective rate from your creator dashboard, not a viral blog number.

How does TikTok Shop pay creators?

Usually as affiliate commission on GMV you drive. The brand sets the %. Enter GMV and your commission rate separately for a clear picture.

Are brand deals included in RPM?

No — enter sponsorships as their own line so you can scenario-plan content vs deals.

Is this financial advice?

No — educational estimates only. Platforms change programs and payouts; verify official dashboards and local tax rules.

Understanding TikTok earnings

Qualified views

Rewards programs often pay only on a subset of views. Estimate the share from Analytics and enter it as %.

RPM is variable

TikTok RPMs swing hard by country and program and often sit below YouTube. Dashboard figures beat blog guesses.

Shop affiliate

GMV × your commission. Sellers set the rate (often ~5–30%+). Keep GMV and % separate.

Brand + LIVE

Model gifts and deals separately — see whether content or commerce carries you.

Worked example

500k views · 60% qualified · $0.80 RPM · $2,000 Shop GMV · 15% commission · $400 brand

→ Creator Rewards ≈ (300k/1000)×0.80 + Shop $300 + brand … minus costs/tax = net in panel.